DO SALES OF AN EXTENDED BRAND AFFECT POPULARITY OF ITS ORIGINAL?

Book adaptation has been considered an effective strategy in filmmaking.This product paper examines the relationship between the box office sales and the performance of its original book focusing on category extension, especially investigating reciprocal spillover effect from a movie to the book.With empirical data, two-way causality between perfor

Tuberculosis was still a global health problem.Beside lung, tuberculosis also manifest in other organs, one among them is in abdominal organs.Abdominal tuberculosis was a complex disease with unspecific sign and symptoms so that its diagnostic procedure was not rarely inconclusive.We reported a 24 years old woman with chief complain of worsening ab